Zumper
Project Duration: August 2019 – April 2020
Studio Services: Branding | Interactive | Content Creation
Project Information
Background
Zumper is a a real estate tech platform built on making the apartment hunt experience better and more robust. With the ability to hunt for apartments in a variety of hot locations across the country, Zumper takes the headache out of searching for your next home. Additionally, Zumper is the only platform in its marketplace that also caters to property managers; both independent property owners and multifamily complex managers, allowing them to blast their listings everywhere (including Facebook Marketplace), collect payments from tenants, and screen prospects to ensure they get the best tenants for their property.
The Challenge
Zumper required design assistance on a number of different inbound campaign initiatives for both multi-family property owners and tenants. With an evolving brand, Zumper was looking for fresh ideas that spoke to the warm, welcoming and inclusive aspects of their brand.
Our Solution
We partnered with Zumper on art directing a number of their inbound campaigns, which required a downloadable and landing page design. Additionally, we worked on other projects ranging from interactive to tradeshow booths and materials.
Master Email Template Design System
As a tech company, Zumper caters to their user base by putting out cutting-edge content about the rental marketplace, or developing and adding new features to their platform. Regardless of what they’re releasing, a well-designed suite of email templates is crucial to have in order to raise brand awareness, create the right amount of intrigue, and ultimately create and measure conversions.
With that, the goal was to create a new master email template system with modules that could be built and used in their drag-and-drop email builder.
Zumper Neighborhood Guides
Whether you’re looking to move or even find stuff to do in a new city, Zumper’s Neighborhood Guides have you covered. These comprehensively written blog posts cover everything prospective renters would want to know before making the big decision to move; details such as top places to eat & drink, neighboring towns, and nearby attractions.
We worked with the Zumper marketing team to create the design around two of their neighborhood guides: Bishop Arts District and Deep Ellum. These posts allowed us to step outside of the Zumper brand, and get more in touch with the inherent culture of each neighborhood; even going so far as to lightly brand each of them. Whether it was a distinctive type treatment or a custom illustration, we sought to push each one to be as fun and engaging as possible.
These posts allowed us to step outside of the Zumper brand, and get more in touch with the inherent culture of each neighborhood; even going so far as to lightly brand each of them.
2020 Renter Retention Calendar
For property managers and management teams of multi-family properties, keeping renters for the long-haul is a balancing act of providing incentives to stay and bringing their communities together. We worked with the Zumper marketing team on creating a suite of illustrations and custom iconography, as well as designing the layout for this interactive downloadable inbound campaign.
Within the first month, the Renter Retention Calendar outperformed many of the other inbound campaigns running toward the end of 2019, with hundreds of leads generated.
2019 A Year In Review
To close out the year 2019, Zumper compiled a list of renter-specific trends and behaviors to create a downloadable asset for property managers of multi-family apartment complexes. From ideal amenities to 2020 trend forecasting, this e-book sought to prepare property managers for renting success.
For this, we worked on a suite of illustrations and icons that resembled the young adult renter audiences, while laying out the pages with vibrant infographics speaking towards the priorities that guide renters’ decisions.
AIM 2020 Tradeshow Booth
Since 2005, the Apartment Internet Marketing Conference has hosted multifamily property owners across the country, to get up to speed on the best practices for marketing and selling their rental properties. As a key player in this space, Zumper looked to us to create a booth design for the conference.
