The Santoro Design Process Is…

Simple, Nimble, + Robust

As a design studio, we’ve honed our process over the past 10 years with every project. We’ve seen the best of scenarios and we’ve worked through the worst.

For us, it always comes back to making the best, most relevant design solutions for our clients’ audience, and therefore for our clients.

This has been a core tenet of our process that we’ve yet to compromise on.

Our process is made up of three main phases.

OUR PROCESS, PART 1

Discovery Phase

Creating anything without context is just going in blind. This is where we get to know every bit about you, your business, and your goals down the road. Towards the end, we begin to build that essential core part of your brand, and flesh out the strategy moving forward.

Brand Strategy / Competitive Analysis / Tone & Positioning / Mission Statements / Vision Statements / Moodboarding / Brand Archetypes / Brand Attributes

OUR PROCESS, PART 2

Design Phase

We go all in with creating on top of your new brand strategy, keeping the process open, collaborative, and full of great stuff to see. From immersive stylescapes, to a full-on visual onslaught of color, typography, logomarks and whatever we need to reach your target audience.

Logo & Visual Identity Design / Print & Publication / User Experience Design / Information Architecture / User Interface Design / Website Design / Brand Content Creation

OUR PROCESS, PART 3

Deploy Phase

All printed materials are off to press, and site development begins. We build everything to pixel and expectation, with lots of Q/A testing along the way. We launch, and celebration ensues. The project ends, but the fun begins.

Responsive Website Development / Wordpress / Squarespace / Print Production / Brand Guidelines Manual / Logo & Asset Archive