New Rebrand: Edge Sports Group

Late last year, we had the opportunity to collaborate with our partners at Worcester Interactive on creating the new brand strategy and identity design for EDGE Sports Group, a full-service community sports center development company. Today, we’re excited to unveil the new branding!

From the start, this project already had the components to a great working relationship—engaged stakeholders, a shared collaborative nature, and the goal for excellence. Alongside Worcester Interactive, we created a comprehensive brand strategy for EDGE Sports Group that paid tribute to their legacy of designing, building & managing sports centers such as Boston Sports institute, and set the stage for their vision of creating thriving sports ecosystems. With bold color palettes and tall, sharp edges, we created a visual identity system that merges architectural structure and sports dynamism.

Huge thanks to Chris Dalton and the Worcester Interactive team for being amazing to work with (per usual), and special thanks to EDGE Sports Group for being awesome, open-minded clients throughout the process. Case study will be coming up soon! In the meantime, you may view their new website below.