Santoro Design
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Rifrullo

Branding | Art Direction | Print Design

 

Client: Rifrullo
Project Duration: January 2017–June 2017
Art Direction & Design: Christopher Santoro

 

Rifrullo is a small cafe in the heart of Brookline, about ten minutes away from Coolidge Corner. I've always had a soft spot for small cafes, and small businesses in general, but to find a place that was truly this good really blew me away. With bold and hearty flavors ranging from classic American to rustic Mediterranean, their beautifully simple dishes warm the soul.

When I initially sat down with the owners, I was intrigued to find out that the word "Rifrullo," in Florentine Italian, means a "social hub." The restaurant's identity was founded under the idea that great food brings people together, and their restaurant provides the space for that. It was there that we began tying everything together under the tagline, "Community By Cuisine." Combining elements of Victorian-style illustrations, warm, yet subdued colors and a fully hand-drawn logotype, we created an identity system that truly reflected this mission. 

 
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