TEAM: Christopher Santoro
WORK: Advertisement Design, Copywriting
Done through known.creative, LLC
GenSIGHT offers enterprise level portfolio management solutions to Fortune 500 companies in the B2B technology vertical. Their software applications offer the best in Portfolio Management, Resource Management, Stage-Gate® Management and Project Management for their C-Level Executive users.
I worked with them on a full page advertisement which was to be featured in CIO Review, a magazine publication targeting executives in the B2B tech industry. In my process and conversations with the client, I was able to distill their most important product traits—the ability to test-run new simulated projects and view results before implementation, a well-designed, easy to use interface—into an easily accessible and powerful tagline, "Foresight + Framework = Foolproof".